Master Works to serve as systems integrator, leveraging Google Cloud technology to build the digital foundation for Qiddiya’s massive entertainment city
A new AI Factory,built by Gemini, to drive smarter operations and
futuristic visitor experiences
RIYADH,
Saudi Arabia — June 03, 2026 — Qiddiya Investment Company and Google Cloud today announced a major
expansion of their collaboration to establish the digital foundation for one of
the world’s largest entertainment projects. Through strategic systems
integrator Master Works, Qiddiya will leverage Google Cloud technology to power
a massive-scale entertainment destination – Qiddiya City – roughly three times
the geographic area of Paris.
Qiddiya’s
projects are a key pillar of Saudi
Vision 2030, a strategic framework launched in 2016 to reduce Saudi Arabia's reliance
on oil and diversify its economy. While flagship destinations like Six Flags
Qiddiya City and Aquarabia are now open to the public, Qiddiya City which spans
360 km² across more than 20 neighbourhoods, continues its massive expansion to
integrate professional sports stadiums, gaming districts, and arts venues into
one unified intelligent entertainment ecosystem.
As part of the expanded
collaboration with Google, Qiddiya will deploy Google Cloud's data and AI
technologies as the digital enabler for the city’s operations, providing
instant insights into construction milestones, visitor demand patterns, and
real-time operational efficiency. By analyzing these critical metrics as they occur,
Qiddiya is able to function as a fully responsive smart city, reducing
time-to-insight from weeks to minutes.
"Our
goal is a seamless digital experience that connects Qiddiya City with our
growing nationwide entertainment portfolio," said Abdulrahman Alali,
chief technology officer at Qiddiya Investment Company. "By combining
Google Cloud’s technology with Master Works’ integration expertise, we are
establishing a robust, data-driven foundation that turns a massive project into
a manageable, intelligent reality for both our operators and visitors."
The
collaboration focuses on three core technological pillars to achieve Qiddiya’s
vision:
●
An AI Factory enabled by the Gemini
Enterprise Agent Platform: This dedicated innovation hub,
designed to build and scale custom AI frameworks, translates visitor
behavioral, spending, and movement patterns into granular insights that drive
hyper-relevant guest experiences. This helps enable Qiddiya to move beyond
generic automation to predictive crowd management and dynamically tailored
entertainment journeys.
●
Agentic AI (Q-Brain): By
harnessing Gemini models, Q-Brain—Qiddiya’s proprietary AI platform—will now
evolve into an active operational partner. This will empower leadership and
staff with real-time intelligence and autonomous task execution, streamlining
complex decision-making across the destination.
●
Unified Data Platform built on
BigQuery: Qiddiya’s central data platform will serve as the "single source of
truth," consolidating data from all entertainment destinations. It will
provide the high-speed processing required to run a smart city at scale, and
ensures every asset is digitally optimized.
"By
integrating Google Cloud’s global-scale infrastructure and cutting-edge AI into
its operations, Qiddiya is building a foundation that turns massive data into
actionable intelligence," said Abdul Rahman Al Thehaiban, managing
director at Google Cloud Middle East, North Africa and Turkey. "Our
fully integrated AI stack provides the innovation necessary to power a premier
user experience ensuring that every facet of this massive-scale project is
digitally optimized to meet the ambitious goals of Saudi Vision 2030."
As
strategic systems integrator for the project, Master Workswill ensure seamless
deployment of these world-class solutions, creating the resilient and
integrated infrastructure necessary to operate this massive entertainment
ecosystem.
ENDS
About Qiddiya Investment Company:
As a major force in delivering the future socio-economic success of Saudi
Arabia, Qiddiya is a key
component of Vision 2030’s Quality of Life program. It will become the
primary platform through which the Kingdom leads the way in shaping the future
of the global sports, entertainment and culture industries, combining scale and
ambition with cutting edge innovation and partnerships. Its flagship
initiative, Qiddiya City, is being built just 40 minutes away from Riyadh and
when finished, will bring the Power of Play to over 40 million visitors a year
and become home to half a million people.
About Google Cloud
Google
Cloud offers a powerful optimized AI stack — including AI infrastructure,
leading models like Gemini, data management capabilities, multi-cloud security
solutions, developer tools and platform, as well as agents and applications
that enable organizations to transform their business for the Agentic era.
Customers in more than 200 countries and territories turn to Google Cloud as
their trusted technology partner.
.jpeg)
