Developer reinforces delivery-led growth strategy with strong secondary market performance and AED 300 million upcoming pipeline
Dubai, United Arab
Emirates
PG Real Estate, the
boutique developer known for its design-led, low-density communities, has
officially handed over PG One, its flagship mixed-use development in Al Furjan,
marking another major milestone in the company’s delivery-focused growth
strategy.
With an approximate
sales value of AED 150 million, PG One was fully sold out at launch, continuing
PG Real Estate’s track record of achieving complete sell-outs across all
projects launched to date.
The completed
development comprises 113 residential apartments and 8 retail units, and has
already demonstrated strong post-handover market performance, with units in the
secondary market commanding notable premiums driven by sustained end-user
demand, quality execution, and high occupancy levels.Located
withinwalking distance from the Discovery Garden metro station, this
residential tower features studios, 1-, 2- and 3-bedroom duplex apartments,
each with its own pool, not to mention a communal pool that is arguably the
largest in the area.
PG Real Estate said
the project reflects the company’s core philosophy that true developer success
is measured not at launch, but by the long-term performance of the delivered
asset and the returns generated for investors and homeowners.
Commenting on the
handover, Karim Merchant, CEO of PG Real Estate, said, “For us, success is
ultimately measured by the trust our investors and customers place in us with
their hard-earned money and the returns they achieve over time as a result of
that trust.”
“We are proud that
every project we have handed over to date has performed strongly in the
secondary market and commanded a premium. That, more than anything else,
validates the quality of our developments and our long-term approach to value
creation.”
Mr Merchant added
that PG One exceeded several of its original launch specifications during
construction, with upgrades made across finishes, detailing, and common areas
to further enhance the end-user experience.
“We believe
handover is where a developer’s real reputation begins. At PG One, we focused
not only on delivering what was promised, but on elevating the overall product
beyond expectations. That commitment to quality and execution continues to
define our business.”
The company also
confirmed an upcoming development pipeline valued at approximately AED 300
million, including a premium Grade A commercial office tower in Al Jaddaf and a
high-end residential project in Meydan Horizon.
According to PG
Real Estate, both projects will continue the company’s strategy of focusing on
prime locations, controlled density, strong design differentiation, and
long-term investment value.
“Our approach has
always been disciplined and selective,” Mr. Merchant said. “We are not focused
on volume for the sake of growth. We focus on creating high-quality
developments that perform sustainably over time for both end-users and
investors.”
The developer also
reiterated its long-term confidence in Dubai’s real estate market, citing
continued economic growth, infrastructure expansion, regulatory maturity, and
increasing international demand for premium residential and commercial assets
across the emirate.
Buyer feedback
following the handover of PG One has been largely positive, particularly around
construction quality, finishing standards, upgraded specifications, and the
project’s low-density living environment.
Several homeowners
pointed to the professionalism of the handover process and the quality of
workmanship across the development. Investor Karan Bajaj described the
experience as “smooth, professional, and reassuring,” adding that the “quality,
finishing standards, and attention to detail” at PG One had been impressive.
Aboubakr Fathy Sayed Ahmed Ali said the project “combined quality with value,”
while Meet Kamlesh Gardi highlighted the development’s “modern design, premium
standards, and excellent workmanship.” Homeowner Navneet Wankhede also praised
the “smooth and well organised” handover process, as well as the quality of
materials and finishing throughout the apartment.
“Real estate is a long-term business built on
credibility, execution, and reputation. Our objective has never been simply to
sell units, but to create developments that continue delivering value years
after handover for the people who invest in them,” concluded Mr Merchant.
– END –
About Pure Gold Group
Pure Gold Group is a distinguished name synonymous with
innovation, integrity, and excellence in the United Arab Emirates.
With a dynamic portfolio spanning retail, real estate,
and investments, Pure Gold Group is committed to setting benchmarks in every
sector we operate. Their unwavering dedication to quality craftsmanship and
customer satisfaction ensures that each project not only meets but exceeds
expectations. Whether you're exploring luxurious residential developments,
exquisite fine jewellery, or strategic investment opportunities, Pure Gold
Group offers a gateway to exceptional living and growth. Embrace a future of success
and sophistication with Pure Gold Group, where your aspirations meet our
commitment to excellence.
At PG Real Estate, delivering exceptional properties
that exceed expectations is the promise. The exciting portfolio includes PG
Upper House, PG One, PG Maison and Meydan Horizon. From on-time delivery to
unparalleled quality, they set the gold standard. Whether you're looking
for a prestigious address to call home or a lucrative investment opportunity,
the PG Real Estate portfolio caters to the discerning tastes of clients. With a
reputation for quality craftsmanship and unparalleled service, PG Real Estate
ensures that every detail of your living experience is meticulously curated for
perfection.
For media enquiries please
contact Nandini Vohra on 050 457 8233 or nandini@theguildpr.com
.jpg)
.jpeg)
